Lotame Knowledge Base
Submit Support Ticket
How to enable Javascript
Sign Up
Login
First-Party Data Scale / Identity
Home
Success Stories
Publishers & Media Companies
Search
First-Party Data Scale / Identity
All topics
Activate: Engage, Inform & Monetize
Automated Billing Channels
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Thought Leadership & Lotame's Blog
Filter
Newest
Active
Popular
Most upvotes
Most replies
Most views
Tags
Follow
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
updated
10 mths ago
22
First-Party Data Scale / Identity
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
updated
11 mths ago
48
First-Party Data Scale / Identity
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
updated
11 mths ago
42
First-Party Data Scale / Identity
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
updated
1 yr ago
67
First-Party Data Scale / Identity
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
updated
1 yr ago
41
First-Party Data Scale / Identity
Categories
Activate: Engage, Inform & Monetize
Automated Billing Channels
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Thought Leadership & Lotame's Blog
View all topics
Tags
Recent activity
Home
Activate: Engage, Inform & Monetize
Automated Billing Channels
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Thought Leadership & Lotame's Blog
View all topics
Log In
Tags
