Lotame Knowledge Base
How to enable Javascript
Sign Up
Login
First-Party Data Scale / Identity
Home
Success Stories
Publishers & Media Companies
Search
First-Party Data Scale / Identity
All topics
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Prebid and the Lotame Panorama ID User ID Module
Success Stories
Marketers & Agencies
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Success Tools: New Features
Product Release Notes
Filter
Newest
Active
Popular
Most upvotes
Most replies
Most views
Tags
Clear filter
Follow
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
1 mth ago
8
First-Party Data Scale / Identity
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
3 mths ago
26
First-Party Data Scale / Identity
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
1 mth ago
21
First-Party Data Scale / Identity
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
1 mth ago
47
First-Party Data Scale / Identity
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
3 mths ago
34
First-Party Data Scale / Identity
Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Prebid and the Lotame Panorama ID User ID Module
Success Stories
Marketers & Agencies
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Success Tools: New Features
Product Release Notes
View all topics
Tags
View all tags
Recent activity
Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Prebid and the Lotame Panorama ID User ID Module
Success Stories
Marketers & Agencies
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Success Tools: New Features
Product Release Notes
View all topics
Log In
Tags
View all tags
