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First-Party Data Scale / Identity

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Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- updated 1 yr ago
- 23
- First-Party Data Scale / Identity
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Lotame's Panorama Graph,…
- updated 1 mth ago
- 52
- First-Party Data Scale / Identity
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
- updated 1 yr ago
- 44
- First-Party Data Scale / Identity
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- updated 1 yr ago
- 69
- First-Party Data Scale / Identity
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
- updated 1 yr ago
- 41
- First-Party Data Scale / Identity

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