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Data Enrichment to Increase Scale
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Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent
Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution,…
updated
1 yr ago
60
Data Enrichment to Increase Scale
Case Study: GumGum - Decreases Spend on 3PD 25%, Increases ROI 35%
Prior to working with Lotame, GumGum had little insight into which 3PD would be in any prepackaged audience segment, and no control over how this information was selected.…
updated
2 yrs ago
46
Data Enrichment to Increase Scale
Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
View all topics
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Studies & Success Stories
Marketers & Agencies
1st Party Data Scale / Identity
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
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