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Case Study: Unruly - Uses Lotame Audience Optimizer To Scale Campaigns And Increase Purchase Intent
Unruly uses emotional data to deliver video advertising on brand-safe, premium sites, driving the most revenue for premium publishers. At its core, Unruly is focused on ad distribution,…
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Case Study: GumGum - Decreases Spend on 3PD 25%, Increases ROI 35%
Prior to working with Lotame, GumGum had little insight into which 3PD would be in any prepackaged audience segment, and no control over how this information was selected.…