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1st Party Data Scale / Identity

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Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns. Creative agency Marcus Thomas thrives on the impossible.…
- 7 mths ago
- 23
- 1st Party Data Scale / Identity
Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World
Industry-wide collaboration proves cookieless targeting works today. Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at scale and with precision across…
- updated 7 mths ago
- 19
- 1st Party Data Scale / Identity
Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to preserve data…
- 9 mths ago
- 32
- 1st Party Data Scale / Identity
Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
- updated 11 mths ago
- 59
- 1st Party Data Scale / Identity
Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Panorama Identity Graph
Through Lotame's Audience Management solution, creative media agency Empower turned on Identity Graph for retail clients to increase freshness, relevancy and addressability of first-party audiences.…
- updated 1 mth ago
- 56
- 1st Party Data Scale / Identity

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