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Case Study: Health & Lifestyle Publisher Sees 800X ROI with Lotame
A health & lifestyle publisher uses Lotame's Audience Management solution to collect data and increase their sellable inventory. This company was in a very admirable situation:…
4 mths ago
13
Monetize Inventory
Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform
Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. Lotame helped PilotOnline.com access more granular audience data to increase…
3 mths ago
33
Monetize Inventory
Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York.…
3 mths ago
23
Monetize Inventory
Case Study: MenaMarketPlace - Increases CTR 289%
For a recent financial campaign for a leading bank in Abu Dhabi, MenaMarketPlace was focused on reaching high net-worth individuals in the Middle East.…
3 mths ago
32
Monetize Inventory
Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the…
3 mths ago
31
Monetize Inventory
Case Study: BookMyShow - Achieves 3x ROI with Lotame Platform
BookMyShow used the Platform to enhance its advertising solutions for brands, making them more targeted and personalized. BookMyShow is India's largest online entertainment ticketing platform that…
3 mths ago
39
Monetize Inventory
Categories
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Prebid and the Lotame Panorama ID User ID Module
Success Stories
Marketers & Agencies
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Success Tools: New Features
Product Release Notes
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Home
Technical Documentation
Data Collection with Lightning Tag
Administrative API
Data Transfer Specifications
User ID Syncing
Single Sign-On (SSO)
Prebid and the Lotame Panorama ID User ID Module
Success Stories
Marketers & Agencies
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Attribution
Campaign Reporting or Optimization
Collect and Monetize First-Party Data
Data Enrichment for Prospecting
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Publishers & Media Companies
Monetize Inventory
Acquire New Customers
Analytics: Campaign Planning
Analytics: Sales Enablement
Campaign Reporting or Optimization
Collect and Monetize First-Party-Data
Data Enrichment to Increase Scale
First-Party Data Scale / Identity
Increase Site Engagement
Success Tools: New Features
Product Release Notes
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