Case Study: TownNews.com Uses Audience Data to Decrease Bounce Rate 854%

Fueling content recommendations helps web publishers increase time on site, page views and ad revenue.

As a technology company working with a network of over 1,700 websites, TownNews.com is tasked with helping their news and media clients get readers’ attention and keep them engaged on their sites. TownNews.com was looking for ways to increase the efficiency of the websites in their network while also increasing engagement in terms of decreasing bounce rates, increasing pages per session and overall session duration.

Related:

• How to Serve Personalized Content to Your Lotame Audiences
• Using Audiences to Deliver Personalized Content