Case Study: Mediacorp - 3x Conversion Rate for Audience-Driven Strategies with 5.7x Increase in Campaign CTR
In this case study, Mediacorp used Lotame's Audience Management solution to create niche segments for audience targeting so they could drive ticket sales.
Mediacorp is the biggest Singapore-based media and entertainment company and owns and operates a complete range of media platforms spanning digital, television, radio, print and out-of-home. They also own Toggle, an CTV (OTT) platform for streaming TV and a variety of local and international TV shows as well as stakes in a number of international media businesses. One of Mediacorp's clients, the top Management University in Singapore, wanted to drive awareness and leads to their annual Management Festival Event, which is a gathering of executives from many companies to learn about current management challenges and trends. In order to achieve these goals, Mediacorp wanted the ability to create niche segments to target the right audience for driving ticket sales and find more lookalikes for increased conversions.