Case Study: CPG Brand Users Lotame Precision Demographic Audiences for Demographic Targeting and Exceeds the Industry On-Target Benchmark

A major CPG brand was frustrated with the performance of demographic data against their benchmarks and used Lotame's Data Marketplace solution to rectify the problem.

The brand created a threshold that met their standards of performance and asked Lotame to identify key demographic audiences that would hit or exceed their benchmarks while maintaining scale for audience campaigns they run across multiple brands in their portfolio.