Case Study: VIA Rail and CBC/Radio Canada Marry a Love of Data Solutions and Local Connections to Increase Train Travel Consideration

  • updated 1 yr ago

For its upcoming “Love the Way” campaign, VIA Rail used Lotame's Audience Management solution to increase train travel consideration by driving qualified visitors to their website through display advertising.

As a known innovator, VIA Rail welcomed new ideas and strategies to raise brand visibility while supporting valuable local publishers.

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  • 1 yr agoLast active
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