Case Study: Music Marketer - Leveraging 1PD to Increase CTR by 39% While Decreasing CPC by 46%

Lotame's Audience Management solution allows marketer to increase click through rate (CTR) while decreasing cost per conversion (CPC).

A multinational music company was looking to find new fans for its large lineup of artists. While general site targeting was resulting in average CTR, the marketer wanted to leverage the first-party data available from its network of sites to build brand awareness and loyalty for its artists as well as identifying additional pools of potential fans.

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