Case Study: Fuel - Data & Analytics Agency Increases CTR 870% with Lotame Platform
Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients make marketing relevant.
Fuel implemented the Lotame Platform in November 2016 with the objective of using audience data in order to personalize user experiences, enhance creative development and delivery, and drive media efficiency through smart, data-driven buying. Their first task was to use the platform to score, segment and model pre-defined audiences based on historical engagement with their client's site. Once segmented, the audiences would be activated through programmatic with established targeting, with the goal of improving engagement.