Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market.
The client saw a spike in online shopping during the global pandemic, in particular for household goods and groceries. Their analysis revealed that those consumers who show interest in grocery, OTC medicines, and household supplies are likely to use a credit card for home delivery. The bank’s strategy was to reach those consumers with a high propensity for online shopping who were also interested in applying for a credit card.