Case Study: Health Insurance Provider - Increases Purchase Intent 93% with Lotame Platform
The insurance provider used a combination of the Lotame Platform for audience targeting, the Lotame Data Exchange (LDX) for audience extension, and Lotame Insights for campaign optimization. Learn more in this case study download.
A major health insurance provider was seeking a way to effectively reach business decision makers and heads of household with messaging around their latest insurance offering and benefits. The campaign goals were to increase purchase/consideration intent and drive user engagement with banner ads.