Case Study: AMP Agency - Achieves 455% Return on Ad Spend for Travel Campaign

AMP's goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions.

As a full-service digital agency, AMP Agency is constantly developing custom audience segments for specific campaigns for its advertisers. Working for a premiere travel client, AMP's goal was to target specific travel ads to consumers who were in-market for an upcoming trip to increase conversions. The client's primary KPI was measuring Return on Ad Spend (ROAS), so AMP was focused on driving inbound leads and lowering the cost per acquisition.