Case Study: Scientific Publisher Uses APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work

A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related to the field of science covered.

They were looking for a way to streamline the collection of this information and the building of audiences to enable accurate targeting to its advertisers, without devoting hundreds of hours combing through all the information collected.