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Case Study: Dainik Bhaskar - India's Largest Newspaper, Increases CTR 200%

Dainik Bhaskar Group partnered with Lotame to collect high-quality data from across their network of digital properties, and send targeted messaging to those audiences.

DB Corp, also known as the Dainik Bhaskar Group, is India's largest newspaper group with 66 editions published in 4 languages, trusted by 44 million readers across 14 states. As with many digital publishers, DB Digital (the digital wing of DB Corp) was interested in serving the right ad to the right audience at the right time, with the ultimate goal of delivering high-performing campaigns for their advertisers. Their advertisers were interested in performance, so they needed to find a way to increase CTR to prove their media buys were being well spent.

They partnered with Lotame to collect high-quality data from across their network of digital properties, and send targeted messaging to those audiences. The end result? 200% increase in click-through rates!

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