Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame

One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.

They were able to do this by aggregating first-party data from its properties and enriching it with 3rd party Lotame data. Mudah used a combination of Lotame data and data tech — all from one platform — to strategically plan and execute a data-driven solution for its QSR client.

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