Case Study: Pilot Online - Local Newspaper Achieves 100% Sell-Through with the Lotame Platform

Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers.

Lotame helped PilotOnline.com access more granular audience data to increase the scale of audiences sold to advertisers. As one of the first newspaper websites to be launched in conjuction with a printed newspaper (The Virginia Pilot), PilotOnline.com, based in Norfolk, VA, reaches approximately 1 million monthly unique visitors in the Southeastern United States.

By building prepackaged audiences for the sales team to use and sell, and increasing the size of media buys through audience extension, PilotOnline outperformed their sales goals.

Lotame's Data Management Platform enabled PilotOnline to achieve the following results:

2-3% click-through rate for retargeting users via audience extension

100% sell-through of digital inventory for the first time in 20 years