Case Study: Choueiri Group - Increases Conversions 92% and Decreases CPA 63%
Digital Media Services (DMS), the official digital arm of Choueiri Group, harnessed the power of the Lotame Platform for audience discovery, audience targeting, and campaign optimization, in order to decrease their client's cost per acquisition and increase total conversions.
Digital Media Services (DMS), the official digital arm of Choueiri Group, represents 45 media publishers across different verticals, reaching more than 70% of the online population in MENA. Choueiri Group was chosen by Huawei, a global leader in telecoms with a wide range of products including mobile phones, tablets, wearables, broadband devices and home devices, to create an effective and efficient targeted online media campaign for their products. While the client had a target audience in mind at the beginning of the campaign, they wanted to focus their advertising on consumers most likely to convert. Choueiri needed to identify those converters for the client and reach them in the most efficient way possible.