Case Study: New York Daily News - Direct-Sold Campaign Revenue Increases 15%

The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York. Learn how the traditional media company uses data to think outside the box to win new business.

When they first implemented Lotame’s Platform, New York Daily News initially experienced mild success. Their original strategy was to use the platform to build audiences and add them into RFP processes. Which led to a small uptick in revenue. "We were treating it more as Ad Tech, as opposed to treating it as a Marketing Solution," said Grant Whitmore, Executive Vice President of Digital at New York Daily News. His team wanted to find better ways to position the data in their offerings for a bigger lift in revenue, and ultimately a larger ROI.

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