Case Study: VerticalScope Uses UGC Data to Drive Performance for Auto Campaigns

With over 120 million active uniques per month across their platform, VerticalScope knew its sites played an important role in the automotive consumer decision journey and wanted to use their wealth of valuable user generated content (UGC) to increase clicks while decreasing cost per acquisition (CPA) for its advertisers.

VerticalScope turned to Lotame’s data management platform to help collect, organize and activate this data. Download the Case Study below to learn how they used their first-party data to decrease CPAs and increase CTRs.