Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph, improving it's first-party data reach, driving revenue.
Advance turned to its near-decade-long data solutions partner Lotame for help finding all their visitors across all first-party environments. Lotame’s Lightning Tag technology and Cartographer Identity Graph provided a powerful one-two punch for Advance’s first-party strategy. Becoming Panorama Identity Platform-enabled meant Advance could now collect and extract data in real time on every browser and device that interacts with its pages — no cookies required — and connect that valuable intel to a people-based graph for targeting. This ability to see and reach their audience across all first-party environments enables Advance to seize every opportunity to target first-time visitors across browsers.