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Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit

  • updated 1 yr ago

Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph, improving it's first-party data reach, driving revenue. 

Advance turned to its near-decade-long data solutions partner Lotame for help finding all their visitors across all first-party environments. Lotame’s Lightning Tag technology and Cartographer Identity Graph provided a powerful one-two punch for Advance’s first-party strategy. Becoming Panorama Identity Platform-enabled meant Advance could now collect and extract data in real time on every browser and device that interacts with its pages — no cookies required — and connect that valuable intel to a people-based graph for targeting. This ability to see and reach their audience across all first-party environments enables Advance to seize every opportunity to target first-time visitors across browsers.

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