Lotame Lightning Tag


The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Spherical platform operations on your webpages. This all-in-one solution performs data collection, audience extraction, and other important functions described below.

Lightning Tag executes in two stages, the 1st impression stage and the page collection stage.

First Impression Stage

The 1st impression stage executes immediately upon <script> rendering by the browser and can perform the following:

  • Data Collection: Collect data explicitly passed the tag input, or available via collection rules that utilize the page URL or any page elements present at the time.
  • Profile Extraction: Optionally, provide profile metadata, such as the id and matching audiences.
  • Pixel Firing: Optionally, create an iframe to contain and render any relevant id syncing pixels and export beacons.

Page Collection Stage

The page collection stage executes following the page "onload" event to evaluate all custom data collection rules that inspect page content.


To implement Lightning Tag, you will complete the following steps as described in the remaining articles in this section:

  1. Pre-Implementation Setup
  2. Basic Code Implementation
  3. Data Collection Guide
  4. User Consent (recommended)
  5. Google Ad Manager (optional)
  6. Post-Implementation Validation
  7. Detailed Reference Guide
  8. Troubleshooting/FAQ

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