Case Study: Greenlight Digital - Builds Custom Dashboards for Audience Insights
Greenlight's ingenious Data Science & Audience Insights team leveraged Lotame's APIs combined with a variety of free and opensource products to build custom dashboards they could share internally.
Greenlight is an award-winning, fully integrated digital agency that marries data and creativity to deliver valuable growth to clients across all digital touch points. Since partnering with Lotame in late 2016, they have used the Lotame Platform to collect data across their customers’ sites to profile and better understand their target audience. But, as with many new Lotame Platform customers, they wanted a way to increase awareness of the Lotame Platform internally and help their teams with campaign planning and content retention.