Case Study : Singapore Press Holdings - Drives 10% Increase in Monthly Revenue Using Audience Management Platform for Audience Targeted Camp
Singapore Press Holdings wanted to leverages 1st- & 3rd-party data to maximise the marketing outcomes for their client in the digital media campaigns running on their own inventory.
Singapore Press Holdings (SPH) (新加坡报业控股) is one of the largest media organisations in Singapore with businesses in print, internet and new media, and radio, outdoor media, and property. They have over 17 million monthly users consuming content across online news sites, apps and online magazines.
Partnering with one of Southeast Asia’s largest hotel resort and theme park brands, SPH needed a way to drive brand awareness and attract new customers by showcasing this brand’s gourmet restaurants and events throughout the various SPH digital properties. SPH wanted to leverage 1st- & 3rd-party data to maximise the marketing outcomes for this client in the digital media campaigns running on their own inventory