Case Study: Noise Digital - Uses Location-Based Attribution With Lotame To Drive Visitors For Destination BC
Noise Digital, a Vancouver-based advertising agency, was challenged by their client, Destination BC, to go beyond clicks and engagement to prove actual visitation as a result of marketing efforts. Noise was also focused on determining the accuracy of their identified target markets, to help DBC improve their top-of-the-funnel marketing strategy.
Understanding of campaign impact on offline behavior: Using Lotame Data Stream, Noise collected data from the 2018 BC Journeys campaign from over 2.8M unique anonymized devices and compared that data to a control group of users who were not exposed to the campaign. The Journeys campaign was focused on people living in the Western United States as the primary audience target.
Measuring real-world results: Using the Lotame Data Stream location-based data firehose, Noise Digital’s team was able to identify visitors to British Columbia who had been exposed to the campaign to gauge campaign efficiency.
Content personalization: The campaign utilized stunning video content of British Columbia to deliver creative messaging most relevant to the target travel audience.