Google Marketing Platform - Automated Billing Channel

  • updated 3 wk ago

Google Products Supported:

  1. Google Ad Manager (GAM)

  2. Google DV360 Advertiser

  3. Google DV360 Partner

Multiple Currency Support:

Google Automated Billing channel allows exports in 35+ currencies. The currencies supported are:

  1. Argentine Peso (ARS) 

  2. Australian Dollar (AUD) 

  3. Bolivian Boliviano (BOB) 

  4. Brazilian Real (BRL) 

  5. British Pound (GBP) 

  6. Bulgarian Lev (BGN) 

  7. Canadian Dollar (CAD) 

  8. Chilean Peso (CLP) 

  9. Colombian Peso (COP)

  10. Czech Koruna (CZK) 

  11. Danish Krone (DKK) 

  12. Euro (EUR) 

  13. Hong Kong Dollar (HKD) 

  14. Hungarian Forint (HUF) 

  15. Indian Rupee (INR) 

  16. Indonesian Rupiah (IDR) 

  17. Israeli New Shekel (ILS) 

  18. Japanese Yen (JPY) 

  19. Malaysian Ringgit (MYR) 

  20. Mexican Peso (MXN) 

  21. New Taiwan Dollar (TWD) 

  22. New Zealand Dollar (NZD) 

  23. Norwegian Krone (NOK) 

  24. Paraguayan Guarani (PYG) 

  25. Peruvian Sol (PEN) 

  26. Philippine Piso (PHP) 

  27. Polish Zloty (PLN) 

  28. Russian Ruble (RUB)

  29. Singapore Dollar (SGD) 

  30. South African Rand (ZAR) 

  31. South Korean Won (KRW) 

  32. Swedish Krona (SEK) 

  33. Swiss Franc (CHF) 

  34. Thai Baht (THB) 

  35. Turkish Lira (TRY) 

  36. US Dollar (USD) 

  37. United Arab Emirates Dirham (AED) 

  38. Uruguayan Peso (UYU)


  • You can license an audience to multiple buyers in Google. It takes up to 7 days before Google exposes a Syndicate Audience to a buyer in their platform. 

  • In order for a buyer to access Syndicate segments in Google, they must first meet the Google requirements listed here: https://support.google.com/displayvideo/answer/9160222?hl=en  

Locating the Account ID within Google Ad Manager (GAM)


Locating the Audience in Google

The Buyer/Google customer can locate the audience in their account by following these steps:

  1. Create/Edit a Line Item

  2. Add an 'Audience List' to the Line Item

  3. Search for the audience in the '1st/3rd Party' tab

    • They Buyer can search for the audience name used in the Lotame platform to locate the segment.

Note: In order to access your audiences, Google Ads Manager (DFP) customers will need to first approve the 'license.' In order to do so, the Google customer needs to navigate to 'Inventory' -> 'Audience' -> 'Segment Approval' and approve each audience.

Related Articles:

  • Automated Billing Channels: Link
  • Data Marketplace Buyer: Link
  • PDX Seller: Link
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