Case Study: Publicis Media - Programmatic Trading Team Adopts a Data-First Approach to Consume Insight and Analytics

Publicis Media's Audience on Demand (UAE) is a programmatic trading solution working with Publicis Media agencies across the Middle East and North Africa to offer superior programmatic trading capabilities to brands.

In the ever-evolving world of programmatic, agency trading teams are consistently looking to innovate. Leading the market in adopting cutting-edge technology to drive competitive advantage through innovation and deployment of data-driven strategies, Audience on Demand (UAE) sought to deploy Lotame's Platform in support of their objectives to redefine consumer insights, shape and optimize audience targeting, and ultimately to deliver efficiency to their clients.