Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

EMEA-UK_JPIMedia-LightningTag

JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies. The results were  2x increase in recognized users in the Lotame Platform, 4x increase in targetable impressions and a 95% match rate with their adserver.

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