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Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains โ€” independent of cookies. The results were  2x increase in recognized users in the Lotame Platform, 4x increase in targetable impressions and a 95% match rate with their adserver.

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