Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting

AMP Agency leverages Lotame's Cross-Device Lotame Platform to effectively reach in-market consumers across devices.

AMP Agency wanted to support a major Pet Care Brand with advanced audience targeting in order to find a niche group of pet owners most likely to respond and engage with their marketing and recruitment efforts. To do this, they relied on MomentAware, AMP's proprietary solution backed by Lotame's Data Management Platform, which marries AMP's rich demographic, psychographic, CRM, and location data with a massive network of device signals (~150 MM unique mobile devices monthly).



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