Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the most effective national campaigns across their publishers' inventory at premium rates.
1XL is focused on providing marketers with the best-performing advertising opportunities across their inventory. When their client South West Trains approached them about a campaign to increase online ticket sales while decreasing cost per acquisition by 50%, 1XL knew they would need to use Lotame's Platform to target the right audience in order to maximize campaign performance.