Adform Syndicate Channel

  • updated 3 wk ago

Lotame offers a managed service to sell PDX audiences to buyers in Adform via Lotame's Automated Billing technology. If this is the first time that you will be using the Adform integration, email pdx.request@lotame.com and your Lotame representative requesting that the integration be enabled and include the information outlined below. This will usually take 2-3 business days to set up.

Adform Process

  1. Send a request to pdx.request@lotame.com with the following information:

    1. Subject - “Adform – PDX Activation Request - MMDDYYYY”

    2. Attach an excel sheet (see file attached to the top of this article), with the following information:

      1. Client ID - Your assigned Lotame Client ID

      2. Audience ID 

      3. Audience Name

      4. CPM (USD) - must be in USD ($)

      5. Adform Country - assigned country of Buyer

      6. Adform Agency Name - the Buyer’s agency name

        • Must be the exact name used in Adform

      7. Adform Agency ID - the Buyer’s agency id

      8. Adform Advertiser ID (optional) - the Buyer’s advertiser name

  • Only required if you don’t want the entire agency to have access to the audience(s) 

Note: Only one request with a limit of 25 audiences can be made each week. Each request should only include new audiences/buyers

Lotame will reply once the request has been completed, usually within 2-5 business days.

Adform Notes

  • Adform keeps 20% of revenue earned

  • If you want to un-permission an audience to a buyer or remove an audience all together, email pdx.request@lotame.com with all the request.

  • Audiences activated to Adofrm will not appear under the PDX - Activation Summary.

  • CPM must be in USD

  • It can take over 5 business days to complete a request

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