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Case Study: Marketing Solutions Co. Increases Conversions and Decreases CPA

eCommerce campaign uses Lotame Audience Management solution saving over $100 per acquisition


CLIENT CHALLENGE:  

Prospecting new clients and showing value to existing clients by improving campaign   performance

LOTAME SOLUTION:

Using Lotame's data collection tag, collect data from client websites allowing them to build in-depth profiles on their clients' consumers.

Using Lotame's audience builder, remarket to these consumers to improve campaign performance against their clients' KPIs, increasing conversion rates and lowering CPA.

REAL RESULTS:

  • 36% increase in conversion rates
  • 92% average decrease in CPA vs their results from general targeting across campaigns
  • Their client, a premium e-commerce company, saw the CPA drop 91% , saving over $100 per acquisition when using Lotame targeted audiences. 
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