Case Study: Marketing Solutions Co. Increases Conversions and Decreases CPA
eCommerce campaign uses Lotame Audience Management solution saving over $100 per acquisition
Prospecting new clients and showing value to existing clients by improving campaign performance
Using Lotame's data collection tag, collect data from client websites allowing them to build in-depth profiles on their clients' consumers.
Using Lotame's audience builder, remarket to these consumers to improve campaign performance against their clients' KPIs, increasing conversion rates and lowering CPA.
- 36% increase in conversion rates
- 92% average decrease in CPA vs their results from general targeting across campaigns
- Their client, a premium e-commerce company, saw the CPA drop 91% , saving over $100 per acquisition when using Lotame targeted audiences.