Case Study: Visto - Flexible, Simple API Integration Allows for Automation & Real-Time Results
Visto's primary challenge was to provide a single UI for the end user to activate audience data while planning and optimizing their campaigns from Visto's UI across multiple execution channels.
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. Their Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI.
Having Lotame integrated within the Visto platform, advertisers can implement an omnichannel strategy in an efficient and scalable way to reach targeted audiences. This allows brands to identify and target their most valuable customers across screens and engage users with compelling ad formats throughout the customer journey.