Case Study: Martini Media delivers benchmark-beating performance for luxury watch client


Lotame Analytics surfaces and validates best-performing audiences and environments.

Martini Media is the leading luxury digital media company in the U.S. With a precisely honed data-driven approach, they focus on the affluent audience online or in their view “the most engaged audience on the Internet.” For this men’s luxury watch brand client, Martini Media sought to prove its contextual targeting strategy reached precisely the right consumer across its portfolio of premium sites and reveal actionable insights about consumers and their passion points for future planning.