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Lotame Lightning Tag
OVERVIEW The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Spherical platform operations on your webpages. This all-in-one solution performs data collection,…
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LT.js Pre-Implementation Setup
OVERVIEW Learn the required steps to set up your Spherical account for deploying Lightning Tag. Before deploying the Lotame Lightning Tag on your site, you must establish the following settings…
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LT.js Basic Implementation
OVERVIEW This document provides information on how to implement Lightning Tag in its basic form, and assumes you have already completed the required pre-implementation setup.…
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LT.js Post-Implementation Validation
OVERVIEW Once you’ve implemented Lightning Tag, it is important to confirm the implementation is correct and the tag is firing completely. In this article,…
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LT.js Implementation FAQs
OVERVIEW Gain a deeper understanding of Lightning tag and how it works through these common questions and answers. Why don't I see audiences being sent to my ad-serving solution?…
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LT.js Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Lightning Tag functionality. It assumes you have already completed the pre-requisites and steps in the basic implementation on…
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LT.js Data Collection Guide
OVERVIEW Data collection with Lightning Tag can be facilitated in multiple ways: Execution of data collection rules set up in conjunction with Lotame’s Technical Support Team Client supplied data via…
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LT.js User Consent Guide
OVERVIEW Lightning Tag offers a feature to pass consent signals into Lightning Tag to inform Lotame of a user’s consent. This article will provide documentation on how to implement code to pass…
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LT.js Google Ad Manager Guide
OVERVIEW Learn the best practices for incorporating Lightning Tag with Google Ad Manager, enabling you to push audiences, Panorama ID and Profiles IDs to Google.…
Lightning Tag facilitates all Spherical platform operations. Find the implementation documentation, code examples and reference material for web ops, front end web developers and ad delivery teams.