Data Collection with Lightning Tag

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Lightning Tag facilitates all Lotame Platform operations. Find the implementation documentation, code examples and reference material for web ops, front end web developers and ad delivery teams.

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Lotame Lightning Tag
Overview The Lotame Lightning Tag is a JavaScript tag and API that facilitates all Lotame Platform operations on your webpages. This all-in-one solution performs both data collection and audience…
- updated 1 yr ago
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- Data Collection with Lightning Tag
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- updated 2 mths ago
- 1,529
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- updated 11 mths ago
- 3,605
- Data Collection with Lightning Tag
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- updated 11 mths ago
- 693
- Data Collection with Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
- updated 11 mths ago
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- Data Collection with Lightning Tag
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- updated 11 mths ago
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- Data Collection with Lightning Tag
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- updated 6 mths ago
- 3,051
- Data Collection with Lightning Tag
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by submitting a Support ticket form through…
- updated 2 mths ago
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- Data Collection with Lightning Tag
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- updated 3 mths ago
- 900
- Data Collection with Lightning Tag

Lightning Tag facilitates all Lotame Platform operations. Find the implementation documentation, code examples and reference material for web ops, front end web developers and ad delivery teams.

Data Collection with Lightning Tag

Lotame Lightning Tag

Pre-Implementation Setup

Basic Lightning Tag Implementation

Post-Implementation Validation

Google Ad Manager Guide

User Consent Guide

Data Collection Guide

Detailed Reference Guide

FAQs

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