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Case Study: Auto Brand Drives 33% Increase in CTR with Audience Optimizer
OVERVIEW Brand uses sophisticated modeling to increase monetization of high-value real estate, increase scale and maintain premium performance. The brand had created in-demand segments for its…
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Case Study: First-of-its-kind, audience-based consumer journey management drives performance
OVERVIEW Omnicom & Luxury Auto Brand use Lotame Data Exchange (LDX) to launch new crossover model. One of the world’s most successful luxury automotive companies was set to launch a new crossover…
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Case Study: OMD Drives Double the Scale & Cost- Effectiveness with Data + Identity
OVERVIEW Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
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Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
OVERVIEW One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…