Case Study: First-of-its-kind, audience-based consumer journey management drives performance

OVERVIEW

Omnicom & Luxury Auto Brand use Lotame Data Exchange (LDX) to launch new crossover model.

One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience in a never-been-done-before way.