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Active Consent - Lotame Pixels
OVERVIEW Lotame’s Active Consent allows clients to communicate whether user consent was obtained by passing an active consent flag directly into a Lotame pixel.…
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User ID Syncing with Lotame on the web
Overview User ID syncing is the process of exchanging and mapping IDs (generally cookies) between two parties across the web. This is required in order to support the server-side transfer of data for…