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Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
- 18 hrs ago
- 1,221
- 1
- Data Transfer Specifications
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
- 2 days ago
- 43
- Prebid and the Lotame Panorama ID User ID Module
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- 13 days ago
- 10
- First-Party Data Scale / Identity
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
- 2 wk ago
- 18
- Prebid and the Lotame Panorama ID User ID Module
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
- 2 wk ago
- 23
- Prebid and the Lotame Panorama ID User ID Module
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
- 2 wk ago
- 17
- Prebid and the Lotame Panorama ID User ID Module
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
- 2 wk ago
- 35
- Prebid and the Lotame Panorama ID User ID Module
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
- 2 wk ago
- 51
- Prebid and the Lotame Panorama ID User ID Module
Instructions for SSPs Adopting the Panorma ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
- 2 wk ago
- 4
- Prebid and the Lotame Panorama ID User ID Module
Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers
One of OMD's major clients, one of the world's most successful luxury automotive companies, was seeking ways of targeting existing owners to upsell them to their Service Care Plan.…
- 1 mth ago
- 3
- Acquire New Customers
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
- 1 mth ago
- 27
- First-Party Data Scale / Identity
Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame
One of Mudah's QSR clients used Lotame's Audience Management solution to drive brand awareness and attract new customers by showcasing its gourmet restaurants across Mudah properties.…
- 1 mth ago
- 13
- Acquire New Customers
Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- 1 mth ago
- 51
- Data Enrichment for Prospecting
Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Cartographer Identity Graph
Through Lotame's Audience Management solution, creative media agency Empower turned on Cartographer Identity Graph for retail clients to increase freshness,…
- 1 mth ago
- 25
- First-Party Data Scale / Identity
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
- 1 mth ago
- 35
- First-Party Data Scale / Identity
How to Implement the Lotame User ID Module in Smart Adserver
Smart Ad Server is an ad server and natively integrated SSP. To learn more about Smart Adserver and their Identity support please visit their help content at https://help.smartadserver.com .…
- 1 mth ago
- 17
- Prebid and the Lotame Panorama ID User ID Module
Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
- 3 mths ago
- 15
- Data Enrichment to Increase Scale
Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences
One of the world’s largest and most influential banks, headquartered in Asia, used Lotame's Data Marketplace solution to drive qualified leads for its credit card in the India market.…
- 3 mths ago
- 14
- Data Enrichment for Prospecting
Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market. The client saw a spike in online shopping during the global pandemic,…
- 3 mths ago
- 9
- Data Enrichment for Prospecting
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- 3 mths ago
- 53
- First-Party Data Scale / Identity
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- 3 mths ago
- 2,367
- Data Collection with Lightning Tag
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- 3 mths ago
- 689
- Data Collection with Lightning Tag
Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
- 3 mths ago
- 665
- 1
- User ID Syncing
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- 3 mths ago
- 556
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- 3 mths ago
- 2,617
- Data Collection with Lightning Tag

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All topics

Server to Server Technical Specs - Inbound to Lotame - Batch File Processing

What is Prebid and the User ID Module

Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability

How To Test For the Lotame Prebid User ID Module

How to Implement the Lotame User ID Module in Pubmatic

How to Implement the Lotame User ID Module in Magnite

How to Build Prebid From Source to Include The Lotame Panorama User ID Module

The Lotame Panorama ID User ID Module for Prebid—Overview

Instructions for SSPs Adopting the Panorma ID in the Bidstream

Case Study: Second-Party Audiences Drive Conversions Among "Unknown" Luxury Auto Customers

Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit

Case Study: Mudah Drives 2.5x increase in CTR for QSR campaign Using Lotame

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model

Case Study: Empower - Agency Enhances First-Party Data Scale & Accuracy for Retail Clients with Lotame Cartographer Identity Graph

Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit

How to Implement the Lotame User ID Module in Smart Adserver

Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands

Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences

Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads

Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

Data Collection Guide

FAQs

Sync.js Developer Reference Guide

Post-Implementation Validation

Basic Lightning Tag Implementation

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