How to enable Javascript

All topics

Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands
This India-based agency and its healthcare client believe advertising can save lives by using Lotame's Data Marketplace to reach precisely the right audience with a life-changing message.…
- 5 days ago
- 7
- Data Enrichment to Increase Scale
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- 5 days ago
- 4
- First-Party Data Scale / Identity
Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit
Haymarket Media Group's Autocar and What Car? used Lotame's Audience Management technology to drive up scale, match rate and monetisation in cookie-challenged environments.…
- 5 days ago
- 18
- First-Party Data Scale / Identity
Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences
One of the world’s largest and most influential banks, headquartered in Asia, used Lotame's Data Marketplace solution to drive qualified leads for its credit card in the India market.…
- 5 days ago
- 10
- Data Enrichment for Prospecting
Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads
The bank used Lotame's Audience Management solution to drive qualified leads for its credit card in the Malaysian market. The client saw a spike in online shopping during the global pandemic,…
- 5 days ago
- 5
- Data Enrichment for Prospecting
Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag
JPIMedia uses Lotame tech across its 150 sites to drive up scale, targetable impressions, and match rate across all browsers & domains — independent of cookies.…
- 5 days ago
- 46
- First-Party Data Scale / Identity
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- 2 wk ago
- 2,107
- Data Collection with Lightning Tag
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- 3 wk ago
- 610
- Data Collection with Lightning Tag
Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
- 3 wk ago
- 545
- 1
- User ID Syncing
Post-Implementation Validation
After Lightning Tag has been implemented, how do I confirm it was implemented correctly? Lightning Tag Validations Open your browsers DevTools and load/refresh the page that you want to test.…
- 3 wk ago
- 512
- Data Collection with Lightning Tag
Basic Lightning Tag Implementation
This document provides information on how to implement Lightning Tag in its basic form. Throughout this page, there will be links to documentation detailing additional features and use-cases that…
- 3 wk ago
- 2,347
- Data Collection with Lightning Tag
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- 3 wk ago
- 1,124
- Data Collection with Lightning Tag
User Consent Guide
Passing Consent Signals Into Lotame For clients that utilize Lotame's Consent Management tools, consent signals can be passed directly into Lightning Tag.…
- 3 wk ago
- 711
- Data Collection with Lightning Tag
Google Ad Manager Guide
Overview This document has the best practice for integrating the Lotame Lightning Tag with Google Ad Manager (formerly known as DoubleClick for Publishers).…
- 3 wk ago
- 1,483
- Data Collection with Lightning Tag
Detailed Reference Guide
This page provides reference details for all available Lotame Lightning Tag functionality. If you need any other assistance, please reach out to Lotame by submitting a Support ticket form through…
- 3 wk ago
- 2,294
- 1
- Data Collection with Lightning Tag
Admin Services API
Overview: Services REST API The Lotame platform is primarily accessed through the user interface of our web application. Users can manage first party data, build audience segments,…
- 3 wk ago
- 559
- Administrative API
Server to Server Technical Specs - Outbound from Lotame - Real-Time API
A common industry practice to activate audience data in real-time is through pixel drops on a user's browser. However, potential restrictions on the number of pixels fired and possible network…
- 1 mth ago
- 173
- 1
- Data Transfer Specifications
Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
- 1 mth ago
- 905
- 1
- Data Transfer Specifications
Server to Server Technical Specs - Outbound from Lotame - Batch File Processing
Supported File Transfer Mechanisms AWS S3 Transfer Lotame can deliver files to the client's AWS s3 bucket. Lotame requires the following to support this method. AWS Secret Key.…
- 1 mth ago
- 403
- 1
- Data Transfer Specifications
Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model
One of the world’s most successful luxury automotive companies was set to launch a new crossover model. The client engaged its media buying and planning agency Omnicom to connect with its audience…
- 1 mth ago
- 35
- Data Enrichment for Prospecting
Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit
Through Lotame's Audience Management solution, Advance Local, one of the largest media groups in the United States, implemented Lotame's Lightning Tag and enabled Cartographer Identity Graph,…
- 1 mth ago
- 24
- First-Party Data Scale / Identity
Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform
The unique parent/child account architecture in Lotame's platform allowed KPEX to keep each publisher's data separate in its own taxonomy while also combining it for one overall view of the total…
- 1 mth ago
- 33
- First-Party Data Scale / Identity
Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser
Large communications company partners with WRAL.com to target custom audiences and optimize campaign with real time insights, utilizing the Lotame Platform. WRAL.…
- 1 mth ago
- 31
- Campaign Reporting or Optimization
Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting
AMP Agency leverages Lotame's Cross-Device Lotame Platform to effectively reach in-market consumers across devices. AMP Agency wanted to support a major Pet Care Brand with advanced audience…
- 1 mth ago
- 43
- Collect and Monetize First-Party Data
Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%
1XL is one of the largest News Media publishers in the United Kingdom comprised of a group of local news publishers across the country. Their goal is to create winning ad solutions to help sell the…
- 1 mth ago
- 31
- Monetize Inventory

1 2 3 Next

All topics

Case Study: India-based Agency - Getting Life-Changing Technology into the Right Hands

Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability

Case Study: Leading Auto Sites Unlock First-party Scale and Performance Follows Suit

Case Study: Global Bank Uses Lotame Private Data Exchange (PDX) to Scale First-party Data and Reach New Audiences

Case Study: Global Bank Uses Lotame Data Exchange to Drive More Qualified Leads

Case Study: JPIMedia - Local UK News Publisher Increases Reach and Volume with Lightning Tag

Data Collection Guide

FAQs

Sync.js Developer Reference Guide

Post-Implementation Validation

Basic Lightning Tag Implementation

Pre-Implementation Setup

User Consent Guide

Google Ad Manager Guide

Detailed Reference Guide

Admin Services API

Server to Server Technical Specs - Outbound from Lotame - Real-Time API

Server to Server Technical Specs - Inbound to Lotame - Batch File Processing

Server to Server Technical Specs - Outbound from Lotame - Batch File Processing

Case Study: Omnicom—Omnicom & Luxury Auto Brand use Lotame Panorama Identity Platform to launch new crossover model

Case Study: Local Publisher Increases First-Party Scale and Performance Follows Suit

Case Study: KPEX - Reaches 81% of Kiwis Online with the Lotame Platform

Case Study: WRAL.com - Utilizing Audience Data to Increase Annual Spend from Advertiser

Case Study: AMP Agency - Increases Engagement 250% with Cross-Device Targeting

Case Study: 1XL - U.K. News Media Publisher Increases eCPMs by 15% and Decreases Client CPA by 72%

Categories

Tags

Recent activity

Home

Tags