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Onboarding Beta - File Specifications
OVERVIEW This article will overview how to deliver a file of plaintext or SHA-256 encoded emails and their associated behaviors. Following the directions in this document is required to participate…
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Onboarding Beta - Manually Uploading Data Files to Lotame S3
OVERVIEW This page discusses uploading a file to a Lotame-owned AWS S3 bucket for Lotame's Onboarding BETA Uploading with an AWS S3 Client Application Multiple AWS S3 applications are available to…
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User ID Syncing with Sync.JS - Email Syncing Best Practices
OVERVIEW This page is a best practice's guide showing how to use Lotame's Sync.js to sync emails into the Spherical data collection platform. A plain-text email A SHA-256 encoded email As always,…
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LT.js Sending Emails Guide
OVERVIEW This page is a best practice's guide showing how to use Lightning Tag to pass into the Spherical data collection platform A plain-text email A SHA-256 encoded email As always,…
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How to Create and Share Public SSH Keys
OVERVIEW This article contains links to instructions on how you can create and share public SSH keys, for the purpose of tasks like Batch File Processing.…
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Use Case: Lotame Data Exchange
OVERVIEW This article describes the operational process for a Lotame Data Exchange partner to send an inbound batch file of data into Lotame for ingestion and processing.…
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Use Case: ID Mapping
OVERVIEW Send a mapping file server-side to allow for mapping your TPID to a Lotame ID (PID, MAIDs (IDFA, GAID), CTV IDs (RIDA, TVOS, etc)). This allows Spherical to connect their userIDs to your…
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Use Case: Sending Sightings Data Only
OVERVIEW Clients can deliver their sightings data to Lotame’s device graph, so that their userIDs can be connected to the Lotame Panorama ID™. Below is the description of the details needed for the…
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Use Case: Sending Behaviors to Spherical
OVERVIEW Deliver a file with your data, containing userIDs and behaviors (segments), to ingest data into the Spherical platform account. This process will create behaviors on the Spherical platform.…
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Data File Specifications
Data File Specifications Regardless of the choices made on transfer type and file type above, Lotame requires three files each day for us to process your segments into the Spherical platform…
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Supported ID Types
Supported ID types to be passed in the idtype field in the Data Membership file are as follows. Universal IDs IDType Description PANO Lotame Panorama ID ™ Declared IDs IDType Description EMAIL…
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Supported File Transfer Mechanisms
Supported File Transfer Mechanisms For batch file processing, the Spherical platform supports three file transfer options for our clients: AWS S3 buckets, Google Cloud Storage, and sFTP transfers.…
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Overview
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, Lotame's platform, including the mechanisms, file types, and specifications for file formats.…
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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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Case Study: Second-party audiences drive conversions among “unkown” luxury auto customers
OVERVIEW Agency + media owner + tech prove collaboration across the value chain works One of the world’s most successful luxury automotive companies wanted to promote its service care packages as…
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Case Study: The Chamber of Commerce of Bogota ensures its digital advertising is future ready
OVERVIEW First Colombia universal ID campaign proves cookieless third-party data targeting works at scale. The Chamber of Commerce of Bogota (CCB) supports entrepreneurs every step of the way in…
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Case Study: Martini Media delivers benchmark-beating performance for luxury watch client
OVERVIEW Lotame Analytics surfaces and validates best-performing audiences and environments. Martini Media is the leading luxury digital media company in the U.S.…
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Case Study: Bank brand smashes social performance in first-to-market campaigns
OVERVIEW Lotame Data Exchange audiences drive double-digit increases in CTR and VCR across TikTok, Snap and Facebook. This large Middle East bank spends the bulk of its spend on social media…
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Case Study: Amnet Triples Reach in First Probabilistic Cookieless Targeting Campaigns
OVERVIEW Lotame Panorama ID unlocks cookie-blocked inventory in Safari and Firefox and drives incremental scale in Chrome. This leading global financial brand is known for its enduring legacy of…
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Case Study: Pepsico Mexican Foods embraces cookieless targeting in benchmark-beating video campaigns
OVERVIEW Data + identity proves unbeatable combination to future-ready leading CPG powerhouse. Pepsico Mexican Foods iconic brands are enjoyed by consumers more than one billion times a day in 200+…
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Case Study: Popular snacks brand smashes benchmarks in first cookieless programmatic video campaign
OVERVIEW Cookieless targeting works at scale today for APAC region. This popular snacks brand creates healthy and tasty treats for Generation Z and Millennials.…
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Case Study: Auto Brand Drives 33% Increase in CTR with Audience Optimizer
OVERVIEW Brand uses sophisticated modeling to increase monetization of high-value real estate, increase scale and maintain premium performance. The brand had created in-demand segments for its…
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Case Study: Getting life-changing technology into the right hands
OVERVIEW Can advertising save lives? This India-based agency and its healthcare client believe it can by reaching precisely the right audience with a life-changing message.…
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Case Study: First-of-its-kind, audience-based consumer journey management drives performance
OVERVIEW Omnicom & Luxury Auto Brand use Lotame Data Exchange (LDX) to launch new crossover model. One of the world’s most successful luxury automotive companies was set to launch a new crossover…
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