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Server-Side Panorama ID API for Web
OVERVIEW The Server-Side Panorama ID API for web is a real-time server-side API endpoint designed to return the assigned Panorama ID for an IP and useragent sent into the request.…
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Server-Side Panorama ID API for Mobile App (MAIDs)
OVERVIEW The Server-Side Panorama ID API is a Real-time server-side API endpoint designed to return the assigned Panorama ID for Mobile Advertiser ID (MAID) sent into the request.…
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Managed Service Only Billing Implementation: Meta Ads Manager
OVERVIEW This is for Data Marketplace Buyer Managed Service Clients only. If you are a Spherical Platform Customer, Data Seller, or have your own Data Marketplace Buyer seat(s),…
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Managed Service Only Technical Implementation: Meta Ads Manager
OVERVIEW This is for Data Marketplace Buyer Managed Service Clients only. If you are a Spherical Platform Customer, Data Seller, or have your own Data Marketplace Buyer seat(s),…
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Onboarding - Uploading to AWS S3
OVERVIEW This article will overview how to upload to AWS S3 to upload both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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Onboarding - Uploading in the Lotame UI
OVERVIEW This article will overview how to use the Lotame UI to upload both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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Sync.js - Consent Guide
OVERVIEW Lotame enables clients to communicate user consent through methods, including TCF 2.2 and Lotame Active Consent. This article will document the implementation of Active Consent and TCF 2.…
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Passing User Consent
OVERVIEW This article provides instructions for communicating user consent in the segmentmembership file. Clients can communicate user consent with a consent flag and/or by including the TCF string…
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Activation Channel Partners
OVERVIEW Activation Channel Partners Lotame's platform integrates with the ad-tech platforms listed below, which are used by publishers and advertisers to sell and buy advertising programmatically.…
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Onboarding - File Specifications
OVERVIEW This article will overview how to deliver both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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LT.js Consent Guide
OVERVIEW Lotame enables clients to communicate user consent through methods, including TCF 2.2 and Lotame Active Consent. This article will document the implementation of Active Consent and TCF 2.…
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Onboarding: Manually Uploading Files to Lotame S3
OVERVIEW This page discusses uploading a file to a Lotame-owned AWS S3 bucket for Lotame's Onboarding product. Uploading with an AWS S3 Client Application Multiple AWS S3 applications are available…
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User ID Syncing with Sync.JS - Email Syncing Best Practices
OVERVIEW This page is a best practice's guide showing how to use Lotame's Sync.js to sync emails into the Spherical data collection platform. A plain-text email A SHA-256 encoded email As always,…
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LT.js Sending Emails Guide
OVERVIEW This page is a best practice's guide showing how to use Lightning Tag to pass into the Spherical data collection platform A plain-text email A SHA-256 encoded email As always,…
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How to Create and Share Public SSH Keys
OVERVIEW This article contains links to instructions on how you can create and share public SSH keys, for the purpose of tasks like Batch File Processing.…
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Use Case: Lotame Data Exchange
OVERVIEW This article describes the operational process for a Lotame Data Exchange partner to send an inbound batch file of data into Lotame for ingestion and processing.…
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Use Case: ID Mapping
OVERVIEW Send a mapping file server-side to allow for mapping your TPID to a Lotame ID (PID, MAIDs (IDFA, GAID), CTV IDs (RIDA, TVOS, etc)). This allows Spherical to connect their userIDs to your…
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Use Case: Sending Sightings Data Only
OVERVIEW Clients can deliver their sightings data to Lotame’s device graph, so that their userIDs can be connected to the Lotame Panorama ID™. Below is the description of the details needed for the…
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Use Case: Sending Behaviors to Spherical
OVERVIEW Deliver a file with your data, containing userIDs and behaviors (segments), to ingest data into the Spherical platform account. This process will create behaviors on the Spherical platform.…
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Data File Specifications
Data File Specifications Regardless of the choices made on transfer type and file type above, Lotame requires three files each day for us to process your segments into the Spherical platform…
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Supported ID Types
Supported ID types to be passed in the idtype field in the Data Membership file are as follows. Universal IDs IDType Description PANO Lotame Panorama ID ™ Declared IDs IDType Description EMAIL…
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Supported File Transfer Mechanisms
Supported File Transfer Mechanisms For batch file processing, the Spherical platform supports three file transfer options for our clients: AWS S3 buckets, Google Cloud Storage, and sFTP transfers.…
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Overview
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, Lotame's platform, including the mechanisms, file types, and specifications for file formats.…
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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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