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Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)
Identity is essential in today’s digital advertising ecosystem. Lotame Panorama ID is now available to publishers via Amazon’s Connections Marketplace.…
- updated 4 mths ago
- 150
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Google Secure Signals (Previously named ESP) Activation for Bidders
This article is specifically for bidders For publishers please view this article The Lotame Panorama ID is now available to read out of the Google Ad Manager service,…
- updated 2 wk ago
- 58
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns. Creative agency Marcus Thomas thrives on the impossible.…
- 5 mths ago
- 17
- 1st Party Data Scale / Identity
Server to Server Technical Specs - Inbound to Lotame - Batch File Processing
Overview This document describes Lotame’s server-to-server specs for delivering data to the Lotame platform in batch. The standard use-case is to send behavioral data tied to select userIDs into the…
- updated 3 mths ago
- 2,647
- 1
- Data Transfer Specifications
Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World
Industry-wide collaboration proves cookieless targeting works today. Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at scale and with precision across…
- updated 6 mths ago
- 16
- 1st Party Data Scale / Identity
Pre-Implementation Setup
Before deploying the Lotame Lightning Tag on your site, you must establish the following settings within the Lotame Platform: Profile Extraction: Audience Owner Client - The client id for which to…
- updated 6 mths ago
- 1,654
- Data Collection with Lightning Tag
Detailed Reference Guide
Contents Platform Setup Lightning Tag Setup Config Object Audience Callback Local Storage Usage Tag Ready Callback Auto Run Flag Data Object Lightning Tag Methods collect() page() setIdentity()…
- updated 11 days ago
- 3,923
- 1
- Data Collection with Lightning Tag
Case Study: Lotame Tech Solutions Drive 5X Increase in Leads
OMD Dominicana uses Lotame's Audience Optimizer solution to model prospects for regional bank. OMD Dominicana’s banking client sought new prospects for its personal loan product in the first quarter…
- 6 mths ago
- 6
- Data Enrichment for Prospecting
Case Study: Scientific Publisher Uses APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work
A popular scientific publisher with a plethora of very detailed content and millions of active users around the world uses Lotame's Audience Management solution to collect dozens of keywords related…
- updated 6 mths ago
- 17
- Analytics: Sales Enablement
How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ (Smart Ad Server) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
- updated 7 mths ago
- 137
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to preserve data…
- 7 mths ago
- 28
- 1st Party Data Scale / Identity
FAQs
Why don't I see audiences being sent to my ad-serving solution? Here are some things to check. These will all involve opening up developer tools in a browser and looking at the network tab.…
- updated 2 mths ago
- 1,022
- Data Collection with Lightning Tag
How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
- updated 8 mths ago
- 205
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
- updated 8 mths ago
- 177
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
What is Google ESP/SS? Google Secure Signals (Secure Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad…
- updated 5 days ago
- 266
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Sync.js Developer Reference Guide
Overview This page provides reference details for all available Lotame Sync Tag functionality. The Lotame Sync Tag is a lightweight JavaScript, that performs user ID syncing in all browser…
- updated 5 days ago
- 1,097
- 1
- User ID Syncing
SSO FAQs
Does enabling SSO impact existing user accounts? In short, no. For existing users, the only thing that is changing is where they login. The underlying account at Lotame is not changed.…
- updated 9 mths ago
- 142
- Single Sign-On (SSO)
Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness
Through Lotame's Data Marketplace Buyer solution, OMD's global luxury auto brand reaches more people, more efficiently than cookies through Lotame Panorama ID.…
- updated 10 mths ago
- 57
- 1st Party Data Scale / Identity
Data Collection Guide
Please remove all example values before copying on to your page. Passing Data on Tag Load Lightning Tag will automatically execute any data collection rules that you have configured in cooperation…
- updated 10 mths ago
- 3,301
- Data Collection with Lightning Tag
Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads
OMD Dominicana uses Lotame’s Audience Management solution to engage prospects for regional bank. The agency's banking client sought new prospects for its personal loan product in the first quarter…
- updated 10 mths ago
- 32
- Analytics: Campaign Planning
The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
- updated 2 wk ago
- 311
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
- updated 1 yr ago
- 248
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability
Lotame connected RSI with publisher client Advance Local to test data connectivity and addressability in cookie versus cookieless environments. The direct relationship offered the publisher the…
- updated 1 yr ago
- 23
- First-Party Data Scale / Identity
How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
- updated 1 yr ago
- 206
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
- updated 1 yr ago
- 271
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM

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All topics

Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)

Google Secure Signals (Previously named ESP) Activation for Bidders

Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email

Server to Server Technical Specs - Inbound to Lotame - Batch File Processing

Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World

Pre-Implementation Setup

Detailed Reference Guide

Case Study: Lotame Tech Solutions Drive 5X Increase in Leads

Case Study: Scientific Publisher Uses APIs to Automate Data Collection and Organization, Saves roughly 14 full days of Manual Work

How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)

Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future

FAQs

How To Test For the Lotame Prebid User ID Module

How to Implement the Lotame User ID Module in Magnite

Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)

Sync.js Developer Reference Guide

SSO FAQs

Case Study: Data-Rich Cookieless Targeting Drives Double the Scale & Cost-Effectiveness

Data Collection Guide

Case Study: OMD Dominicana - Lotame Tech Solutions Drive 5X Increase in Leads

The Lotame Panorama ID User ID Module for Prebid—Overview

What is Prebid and the User ID Module

Case Study: Rush Street Interactive (RSI) + Advance Local - Hyper-targeted, Data-rich Addressability

How to Implement the Lotame User ID Module in Pubmatic

How to Build Prebid From Source to Include The Lotame Panorama User ID Module

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