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Onboarding - Uploading to AWS S3
OVERVIEW This article will overview how to upload to AWS S3 to upload both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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Onboarding - Uploading in the Lotame UI
OVERVIEW This article will overview how to use the Lotame UI to upload both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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User ID Syncing with Sync.js - Active Consent Guide
OVERVIEW Lotame’s Active Consent allows clients to communicate whether user consent was obtained by passing an active consent flag directly into Sync.js.…
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Passing User Consent
OVERVIEW This article provides instructions for communicating user consent in the segmentmembership file. Clients can communicate user consent with a consent flag and/or by including the TCF string…
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Activation Channel Partners
OVERVIEW Activation Channel Partners Lotame's platform integrates with the ad-tech platforms listed below, which are used by publishers and advertisers to sell and buy advertising programmatically.…
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Onboarding - File Specifications
OVERVIEW This article will overview how to deliver both Onboarding (emails-to-behaviors) and Onboarding Opt-Out (list of emails to opt-out of Lotame onboarding) files.…
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LT.js Active Consent Guide
OVERVIEW Lotame’s Active Consent allows clients to communicate whether user consent was obtained by passing an active consent flag directly into Lightning Tag.…
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Onboarding: Manually Uploading Files to Lotame S3
OVERVIEW This page discusses uploading a file to a Lotame-owned AWS S3 bucket for Lotame's Onboarding product. Uploading with an AWS S3 Client Application Multiple AWS S3 applications are available…
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User ID Syncing with Sync.JS - Email Syncing Best Practices
OVERVIEW This page is a best practice's guide showing how to use Lotame's Sync.js to sync emails into the Spherical data collection platform. A plain-text email A SHA-256 encoded email As always,…
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LT.js Sending Emails Guide
OVERVIEW This page is a best practice's guide showing how to use Lightning Tag to pass into the Spherical data collection platform A plain-text email A SHA-256 encoded email As always,…
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How to Create and Share Public SSH Keys
OVERVIEW This article contains links to instructions on how you can create and share public SSH keys, for the purpose of tasks like Batch File Processing.…
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Use Case: Lotame Data Exchange
OVERVIEW This article describes the operational process for a Lotame Data Exchange partner to send an inbound batch file of data into Lotame for ingestion and processing.…
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Use Case: ID Mapping
OVERVIEW Send a mapping file server-side to allow for mapping your TPID to a Lotame ID (PID, MAIDs (IDFA, GAID), CTV IDs (RIDA, TVOS, etc)). This allows Spherical to connect their userIDs to your…
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Use Case: Sending Sightings Data Only
OVERVIEW Clients can deliver their sightings data to Lotame’s device graph, so that their userIDs can be connected to the Lotame Panorama ID™. Below is the description of the details needed for the…
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Use Case: Sending Behaviors to Spherical
OVERVIEW Deliver a file with your data, containing userIDs and behaviors (segments), to ingest data into the Spherical platform account. This process will create behaviors on the Spherical platform.…
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Data File Specifications
Data File Specifications Regardless of the choices made on transfer type and file type above, Lotame requires three files each day for us to process your segments into the Spherical platform…
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Supported ID Types
Supported ID types to be passed in the idtype field in the Data Membership file are as follows. Universal IDs IDType Description PANO Lotame Panorama ID ™ Declared IDs IDType Description EMAIL…
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Supported File Transfer Mechanisms
Supported File Transfer Mechanisms For batch file processing, the Spherical platform supports three file transfer options for our clients: AWS S3 buckets, Google Cloud Storage, and sFTP transfers.…
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Overview
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, Lotame's platform, including the mechanisms, file types, and specifications for file formats.…
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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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Case Study: Second-party audiences drive conversions among “unkown” luxury auto customers
OVERVIEW Agency + media owner + tech prove collaboration across the value chain works One of the world’s most successful luxury automotive companies wanted to promote its service care packages as…
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Case Study: The Chamber of Commerce of Bogota ensures its digital advertising is future ready
OVERVIEW First Colombia universal ID campaign proves cookieless third-party data targeting works at scale. The Chamber of Commerce of Bogota (CCB) supports entrepreneurs every step of the way in…
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Case Study: Martini Media delivers benchmark-beating performance for luxury watch client
OVERVIEW Lotame Analytics surfaces and validates best-performing audiences and environments. Martini Media is the leading luxury digital media company in the U.S.…
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Case Study: Bank brand smashes social performance in first-to-market campaigns
OVERVIEW Lotame Data Exchange audiences drive double-digit increases in CTR and VCR across TikTok, Snap and Facebook. This large Middle East bank spends the bulk of its spend on social media…
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