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Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher
OVERVIEW Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability. Rush Street Interactive (RSI), a trusted online gaming and sports entertainment…
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Case Study: Data enrichment and identity prove powerful performance drivers for Digo and Dr. Martens
OVERVIEW Publisher and brand collaborate with Lotame to preserve data connectivity and addressability. Dr. Martens, one of the most recognized footwear brands in the world,…
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Case Study: Second-party audiences drive conversions among “unkown” luxury auto customers
OVERVIEW Agency + media owner + tech prove collaboration across the value chain works One of the world’s most successful luxury automotive companies wanted to promote its service care packages as…
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Case Study: The Chamber of Commerce of Bogota ensures its digital advertising is future ready
OVERVIEW First Colombia universal ID campaign proves cookieless third-party data targeting works at scale. The Chamber of Commerce of Bogota (CCB) supports entrepreneurs every step of the way in…
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Case Study: Martini Media delivers benchmark-beating performance for luxury watch client
OVERVIEW Lotame Analytics surfaces and validates best-performing audiences and environments. Martini Media is the leading luxury digital media company in the U.S.…
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Case Study: Bank brand smashes social performance in first-to-market campaigns
OVERVIEW Lotame Data Exchange audiences drive double-digit increases in CTR and VCR across TikTok, Snap and Facebook. This large Middle East bank spends the bulk of its spend on social media…
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Case Study: Amnet Triples Reach in First Probabilistic Cookieless Targeting Campaigns
OVERVIEW Lotame Panorama ID unlocks cookie-blocked inventory in Safari and Firefox and drives incremental scale in Chrome. This leading global financial brand is known for its enduring legacy of…
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Case Study: Pepsico Mexican Foods embraces cookieless targeting in benchmark-beating video campaigns
OVERVIEW Data + identity proves unbeatable combination to future-ready leading CPG powerhouse. Pepsico Mexican Foods iconic brands are enjoyed by consumers more than one billion times a day in 200+…
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Case Study: Popular snacks brand smashes benchmarks in first cookieless programmatic video campaign
OVERVIEW Cookieless targeting works at scale today for APAC region. This popular snacks brand creates healthy and tasty treats for Generation Z and Millennials.…
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Case Study: Auto Brand Drives 33% Increase in CTR with Audience Optimizer
OVERVIEW Brand uses sophisticated modeling to increase monetization of high-value real estate, increase scale and maintain premium performance. The brand had created in-demand segments for its…
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Case Study: Getting life-changing technology into the right hands
OVERVIEW Can advertising save lives? This India-based agency and its healthcare client believe it can by reaching precisely the right audience with a life-changing message.…
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Case Study: First-of-its-kind, audience-based consumer journey management drives performance
OVERVIEW Omnicom & Luxury Auto Brand use Lotame Data Exchange (LDX) to launch new crossover model. One of the world’s most successful luxury automotive companies was set to launch a new crossover…
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TCF 2.0
OVERVIEW Lotame enforces a Strict Consent policy for the EEU region for ALL clients (platform, data providers, sync channels, etc). This enforcement is only on requests coming in client-side.…
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User ID Syncing with Sync.js - Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Sync.js Tag functionality. If you need further assistance, please get in touch with Lotame by submitting a Support ticket form…
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Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)
OVERVIEW Identity is essential in today’s digital advertising ecosystem. Lotame Panorama ID is now available to publishers via Amazon’s Connections Marketplace.…
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Google ESP/SS (Secure Signals) Activation for Bidders
OVERVIEW This article is specifically for bidders. For publishers please view this article. The Lotame Panorama ID is now available to read out of the Google Ad Manager service,…
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Case Study: Marcus Thomas Proves 1st/3rd Party Data is Addressable in Cookieless Browsers — Without Email
OVERVIEW Identity solution achieves ~34% lift in reach across Safari / Firefox in publisher direct campaigns. Creative agency Marcus Thomas thrives on the impossible.…
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Server to Server Technical Specs - Inbound to Spherical - Batch File Processing
OVERVIEW This article contains a comprehensive overview of the batch method to deliver data to Spherical, Lotame's platform, including the mechanisms, file types, and specifications for file formats.…
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Case Study: Banana Boat Future Proofs Data Targeting & Scale in Cookieless World
OVERVIEW In this case study, industry-wide collaboration proves cookieless targeting works today. Sunscreen brand, Banana Boat, relied on programmatic audience targeting to reach its audience at…
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LT.js Pre-Implementation Setup
OVERVIEW Learn the required steps to set up your Spherical account for deploying Lightning Tag. Before deploying the Lotame Lightning Tag on your site, you must establish the following settings…
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LT.js Detailed Reference Guide
OVERVIEW This page provides reference details for all available Lotame Lightning Tag functionality. It assumes you have already completed the pre-requisites and steps in the basic implementation on…
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How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
OVERVIEW Equativ (Smart Ad Server) is an ad server and natively integrated SSP. Details on implementing the Lotame User ID Module are detailed in this article.…
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Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
OVERVIEW Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to…
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LT.js Implementation FAQs
OVERVIEW Gain a deeper understanding of Lightning tag and how it works through these common questions and answers. Why don't I see audiences being sent to my ad-serving solution?…
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How To Test For the Lotame Prebid User ID Module
OVERVIEW These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see…
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