Case Study: Cookieless identity solution drives better performance for marketer and incremental yield for publisher


Rush Street Interactive and Advance Local team up with Lotame for hyper targeted, data-rich addressability.

Rush Street Interactive (RSI), a trusted online gaming and sports entertainment company, wanted to continue to find new customers at scale in the US regulated districts in which it operates. The loss of third-party cookies has threatened its ability to retain essential tools like data enrichment and audience targeting to match with real people. RSI sought direct collaboration with a publisher where the brand could layer on their prefered audience target and extend reach in privacysafe, effective ways.