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Case Study: Bank brand smashes social performance in first-to-market campaigns
OVERVIEW Lotame Data Exchange audiences drive double-digit increases in CTR and VCR across TikTok, Snap and Facebook. This large Middle East bank spends the bulk of its spend on social media…
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Case Study: Amnet Triples Reach in First Probabilistic Cookieless Targeting Campaigns
OVERVIEW Lotame Panorama ID unlocks cookie-blocked inventory in Safari and Firefox and drives incremental scale in Chrome. This leading global financial brand is known for its enduring legacy of…
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Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future
OVERVIEW Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test. This leading global financial brand wanted to get ahead of testing identity solutions to…