Case Study: Lotame & MediaMath Prove Cookieless Targeting Can Drive Addressability in the Future


Lotame Panorama ID reaches more people, more efficiently in cookieless third-party data test.

This leading global financial brand wanted to get ahead of testing identity solutions to preserve data connectivity and addressability. Third-party data is core to their strategy to achieve a more panoramic view of known and unknown consumers for persona building and targeting purposes. The brand sought the help of several partners — Lotame, MediaMath, and their agency Carat — to test the viability of a cookieless third-party data targeting strategy across all browser environments.

Would the brand’s precisely-crafted personas still work to engage its audiences post-cookie?