Case Study: Bank brand smashes social performance in first-to-market campaigns


Lotame Data Exchange audiences drive double-digit increases in CTR and VCR across TikTok, Snap and Facebook.

This large Middle East bank spends the bulk of its spend on social media marketing using native audiences. Its agency thought the brand could derive greater value from its investments using a more targeted approach to social media. The brand wanted to ensure they were targeting the right audiences and receiving the best ROI on performance. The agency suggested moving beyond basic demographics offered in social to high-value audiences such as credit card owners and frequent traveler audiences — across social media.