Case Study: Amnet Triples Reach in First Probabilistic Cookieless Targeting Campaigns


Lotame Panorama ID unlocks cookie-blocked inventory in Safari and Firefox and drives incremental scale in Chrome.

This leading global financial brand is known for its enduring legacy of innovation and trailblazing. As a technology pioneer, the brand relies on data-enriched audience targeting to engage and nurture its known and unknown customers and prospects. Actively testing identity solutions in other markets, the brand engaged its agency Amnet to to test addressability and connectivity of its digital advertising in one of its biggest markets in MENA: The Kingdom of Saudi Arabia (KSA).