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The Lotame Panorama ID User ID Module for Prebid—Overview
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform.…
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What is Prebid and the User ID Module
Prebid commonly refers to the independent, global adtech organization and the open source header bidding software that they produce, maintain and promote.…
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How to Build Prebid From Source to Include The Lotame Panorama User ID Module
For publishers looking to have the most direct control over the code running on their sites for performance optimization, unit testing and customization then building the prebid.…
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How to Implement the Lotame User ID Module in Magnite
Magnite is a leading independent sell-side ad platform. Magnite’s Prebid-as-a-service solution makes it easy for large publishers to deploy and control custom header bidding implementations without…
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How to Implement the Lotame User ID Module in Pubmatic
PubMatic provides a cloud infrastructure platform for digital advertising for app developers and publishers. OpenWrap is the Pubmatic enterprise wrapper solution for Prebid.js.…
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How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
Equativ (Smart Ad Server) is an ad server and natively integrated SSP. To learn more about Equativ( Smart Adserver) and their Identity support please visit their help content at https://help.…
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Instructions for SSPs Adopting the Panorama ID in the Bidstream
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily.…
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How To Test For the Lotame Prebid User ID Module
These are the steps to test if the Lotame Panorama ID User ID module is deployed and working on a prebid enabled website. Here is a test page where you can walk through these steps to see the output…
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Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
What is Google ESP/SS? Google Secure Signals (Secure Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad…
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Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)
Identity is essential in today’s digital advertising ecosystem. Lotame Panorama ID is now available to publishers via Amazon’s Connections Marketplace.…
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Google ESP/SS (Secure Signals) Activation for Bidders
This article is specifically for bidders For publishers please view this article The Lotame Panorama ID is now available to read out of the Google Ad Manager service,…
A technical overview of the set up, configuration, implementation, and testing of the Panorama ID Google ESP integration, Amazon UAM and TAM access from the Connections Marketplace and the Prebid Lotame Panorama User ID module in the leading, client side header bidding solution for publishers.