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Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
OVERVIEW Google Secure Signals (Secure Signals from Publishers) enables publishers to share universal identifiers with supply-side and buy-side platforms of their choice via Google Ad Manager.…
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A technical overview of the set up, configuration, implementation, and testing of the Panorama ID Google ESP integration, Amazon UAM and TAM access from the Connections Marketplace and the Prebid Lotame Panorama User ID module in the leading, client side header bidding solution for publishers.