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Enabling Lotame Panorama ID™ via Amazon Publisher Services Connections Marketplace (CxM)
OVERVIEW Identity is essential in today’s digital advertising ecosystem. Lotame Panorama ID is now available to publishers via Amazon’s Connections Marketplace.…
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A technical overview of the set up, configuration, implementation, and testing of the Panorama ID Google ESP integration, Amazon UAM and TAM access from the Connections Marketplace and the Prebid Lotame Panorama User ID module in the leading, client side header bidding solution for publishers.