Instructions for SSPs Adopting the Panorama ID in the Bidstream
OVERVIEW
SSPs looking to accept the Lotame Panorama ID in the bidstream from prebid and User ID module enabled publishers can take advantage of this capability easily. Find the details in this article.
The Panorama ID is free to use—it does not require the publisher or the SSP to pay to use it. It is NOT encrypted and doesn't need a translation or envelope service. The same ID per individual is preserved across all platforms and services.
The Lotame Panorama ID will be identified as:
lotamePanoramaId
The Panorama ID is already supported by almost thirty members of the Prebid.org group.
As an SSP you may:
1. Look for and accept the 64 character unencrypted Panorama ID in the EID array being passed from client side prebid implementations thanks to the Lotame User ID module
or
2. Simply accept all User IDs passed from prebid. This is the most common method that participating SSPs use when accepting IDs from all the leading prebid approved providers. See official list of SSP adaptors and their ID acceptance status
Content aside
Categories
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- Lotame Onboarding
- Activation Channel Partners
- Data Collection with Lightning Tag
- Administrative API
- User ID Syncing
- Single Sign-On (SSO)
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
- Lotame Panorama ID User ID Module for Prebid
- Prebid and the User ID Module
- How To Test For the Lotame Prebid User ID Module
- Instructions for SSPs Adopting the Panorama ID in the Bidstream
- Build Prebid From Source to Include The Lotame Panorama User ID Module
- Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
- Google ESP/SS (Secure Signals) Activation for Bidders
- How to Implement the Lotame User ID Module in Pubmatic
- How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
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