Lotame Panorama ID User ID Module for Prebid
OVERVIEW
This technical reference is for publishers using the Prebid.js, the programmatic industry’s leading client side, free to use, open source, Header Bidding platform. It’s also a reference for anyone who needs to inspect and test implementations of Prebid.
Lotame provides a User ID module that is deployed as part of Prebid to attach a Panorama ID™ to the bid request sent to the SSP adapters. The Panorama ID is Lotame’s people-based, privacy-first, open-to-all identity solution. For more details about Panorama ID, it’s features and case studies please visit https://www.lotame.com/panorama/id/.
This Knowledge Base content describes a number of different ways to implement the User ID module in your prebid install using completely customizable solutions or popular point and click managed ‘wrapper’ solutions and their configuration.
The reference material concludes with details to help testing and debugging the Lotame Panorama ID User ID module.
➭ How to Test for the Lotame Panorama ID User ID Module in Prebid |
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Categories
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- Lotame Onboarding
- Activation Channel Partners
- Data Collection with Lightning Tag
- Administrative API
- User ID Syncing
- Single Sign-On (SSO)
- Lotame Panorama ID—Prebid, Google ESP & Amazon CxM
- Lotame Panorama ID User ID Module for Prebid
- Prebid and the User ID Module
- How To Test For the Lotame Prebid User ID Module
- Instructions for SSPs Adopting the Panorama ID in the Bidstream
- Build Prebid From Source to Include The Lotame Panorama User ID Module
- Adding Panorama ID to Google ESP/SS (Secure Signals for Publishers)
- Google ESP/SS (Secure Signals) Activation for Bidders
- How to Implement the Lotame User ID Module in Pubmatic
- How to Implement the Lotame User ID Module in Equativ (fka Smart Adserver)
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